The operating system for modeling agencies.

I started modeling in my early twenties. Many people in this business grew up inside it. I came in as an adult, so I could study the way the industry operated with an observer's detachment. Almost everything moved over email; a request for one more self-tape became a series of exchanges from casting to my agent to me and back. When I saw the software my agents worked in, I knew it was functional but it was clunky and dated. The whole system and the way things were done seemed strange and inefficient to me. I knew there was a better way to work and that superior software could be built to create a smoother workflow for everyone.

Being a modeling agent is a craft. An excellent agent has a point of view about where their respective market is headed and where a model belongs within it. They build conviction around their models and work to book them the jobs they deserve. In addition to scouting, developing, and managing the careers of all their talent, the job of an agent requires tact and is a masterful dance of balancing relationships between clients, casting directors, and photographers. The software they are handed treats their work like back office: a full-service suite that hosts a website and keeps a calendar. It does the job but the craft deserves better.

Folio is built for that craft with the care of serious enterprise software, and it holds the whole workflow in one place. An agent's hours should not disappear into legacy systems and email. They should go toward what matters: developing careers, building and strengthening relationships, and strategizing at the scale of the whole business.